Wednesday, January 29, 2014

Applying Cookie-Cutter Business Practices to Improve Employee Engagement Doesn’t Work —- Just Being There Does

With all the talk, hype, suggestions, practices, and training that goes into employee engagement, I believe it is important that we first understand what is meant by employee engagement and from that starting point we can identify how our organization can improve this business concept.  In a nutshell, an engaged employee is one who is enthusiastic about his work and strives to do what is best for the organization.  We all want employees who are engaged and who work to serve the interest of our business, but what does it take to get employees not just engaged, but on fire at work?   There are three things your organization can do now to begin stoking a fire in your employees.

These three steps are simple, but often overlooked.  That is because many business leaders are looking to identify a problem with their employees when the first step should be to look inwardly.  Taking ownership of the responsibility for employee engagement is the basis for motivating employees to be engaged and setting your team members on fire.  

1.) Let your light shine.  A recent Gallup survey revealed that 70% of American workers are “not engaged” or “actively disengaged” and are emotionally disconnected from their workplaces and less likely to be productive.  Currently, 52% of workers are not engaged, and worse, another 18% are actively disengaged in their work costing the US between $450 billion to $550 billion each year in lost productivity.

How about you?  Are you engaged?  Does your work energy exude a sense of engagement?  Leaders that walk the walk doing what they say their values are and working in line with what they say the company’s mission is, are more likely to have engaged employees that follow in their path.  

Look inward and see if there are areas of your work where you are not fully engaged.  Find out why.  It could be a lack of belief in one area of the direction of the business or a faulty understanding of the organization’s mission and vision.  Take the necessary steps to get back in the game.  Your team members are watching you.

2.) Talk about it.  Leaders that assume that their actions alone should be enough to inspire employees end up frustrated.  The smart players will talk it up with the troops taking every opportunity to discuss the direction of the company, various successes, and interesting challenges.  

In order to fan the flame of enthusiasm in your employees, it is necessary to communicate on a regular basis your vision for the future.  Weekly meetings, company parties, one-on-one meetings, and company-wide correspondence are just a few examples of tools you can use to help get your employees more engaged.

3.) Brag a little.  Don’t be ashamed to use peer-pressure to your advantage.  When you become aware of an employee’s success in a project or a customer service situation, broadcast it to the troops.  Share with everyone what that individual or team did to propel the organization forward.
The psychology behind this boasting session provides results that are twofold:  First, when others see what can be accomplished, and the positive reactions and consequences surrounding the outcome, they too want to strive for the same; and second, the team members being doted on now have internal flames that are burning all the more.  Acknowledging people is another way to ensure that your employees become more engaged in their work everyday.

These three steps are all controlled by you.  They are not a “formula of the day” to get employees  on fire and engaged in their work.  It is a foundational application that comes from within and one you can use to build upon.  Application of these three key points, that come from both the gut and the heart, will work in any workplace setting.


Jennifer Kasinger said...

Great article, it is necessary for owners and mangers to be engaged with their employees. It is sad into today’s society that some companies don’t do anything for the employees. They are just expected to work like zombies. Zombies don’t give great customer service. Americans today expect great customer service. I feel rewarding employees for a great job is the best way to motivate other employees to want to do a better job for the company.


HR Guy said...

Hello Jennifer,

Thank you for your comments. I believe that the failure to address employee engagement to be one of the leading causes of poor performance in businesses today. I appreciate you taking the time to chime in.

Wishing you much success in your business!


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