Monday, April 12, 2010

Seeing Green

It's not easy being green, although it is popular. In fact, consumers look for the green label on everything from toilet paper to power cords to ice cream (seriously! saw it on a ice cream carton myself!) But what does it cost to go green and who sets the standard for green? Well, it all depends on your industry, who talk to, and what the general public opinion is regarding green.

There are really good reasons for going green today, but most of the businesses I follow are going green, or stating that they are going green, in order to increase the bottom line of their business. In other words, they want our business based on the shade of green of their business.

Before getting all greenish to help the sales of your business, perhaps we should all step back and look at what really brings in the biz. Customers want good customer service. Notice that I wrote "good" and not "great" customer service. Most customers are willing to settle for average service because they see so much poor service today. I hear from customers of some of our clients who state that the good customer service they receive is almost a shock. They are stunned that a salesperson actually made eye contact with them and seemed to care about the needs of the customer. Their face didn't look like they fell into a tackle box (way too many piercings), and they could speak the Queen's English without nonsensical slang. They seemed to understand that their pay is based, in part, on providing a good customer service experience.

Do you want to go green? First, make your competitors grow green with envy when they see that your business is stealing customers because of the great service that you provide.

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