Saturday, November 16, 2013

Using the Written Word to Attract Customers

"Without promotion, something terrible happens... nothing!"  --- P.T.  Barnum

Nobody knows your business like you do.  You live it everyday.  It is yours to cuddle, feed, grow, and nurture.  Part of the growth plan is yet another aspect of the people side of business, and that is the promotional side.

For some it is difficult to toot the horn of a business and to promote the positives, but it is a necessary component toward building and maintaining success.  One of the many tools available for doing this is in the form of the written word.

Several variations of use of the written word for promoting your business exist and not all may be right for your business.  Let's look at three that you can incorporate into your marketing campaign beginning today.

1.) Bios and Profiles.  Creating a bio and profile for key members of your team is a great way to communicate to your market the attributes of the people leading the business.  This creative write-up allows you to showcase the credentials of team members and helps the reader to better understand the "brains" behind the business.  This gives your prospects and customers an introduction to the leadership team and an appreciation of how and why the business operates the way it does.

2.) Advertorials.  An advertorial is an article that is either about your business or your business is included in the piece.  Here is one about Google Glass that highlights the accomplishments of a particular business.  The piece is informative for the reader while providing great exposure for the business.

Your can do the same with you business both online and in print publications, focusing on publications that reach your particular market.  Publishing advertorials on a regular basis gives your business exposure as well as seen as an expert by your audience.  Most publications are hungry for content and willingly accept advertorials as long as they don't read like an advertisement.

3.) Press Releases.  Press releases are great tools for promoting your business and practically any change in your business constitutes a reason for publishing a press release.  A recent promotion, a change of location, a new product or service, a change in pricing policies and awards are recognition are all great reasons to create a press release.  Press releases are easy to construct and can be distributed by various PR companies for a reasonable fee.  Here is one I created for a augmented reality software company that has received tremendous exposure.

Using the written word to your advantage with these three vehicles is a great way to promote your business and gain momentum in acquiring new prospects and customers.

No comments:

web analytics tool